The Revolutionary Process for Achieving Extraordinary Results

Monthly archives for April, 2011

Be Wrong to Be Right

Be Wrong to Be Right

Wrong is in vogue. A song by Depeche Mode is named “Wrong.” Seth Godin blogged about failure: http://bit.ly/fGNB1k Kathryn Schultz presented at a TED Conference about the importance of being wrong. http://bit.ly/gD0kPm Kathryn said being wrong is the source of our creativity. In the Optimize Phase of LEO, we try to be wrong. We test […]

Wishing we could ‘Enrich’...

Wishing we could ‘Enrich’ political campaigns

A few weeks ago Obama began his bid for re-election in 2012. Don’t worry; this won’t turn into a political blog… But when I heard this, it got me thinking. I was reminded of the last elections in 2010. I remember telling my wife during campaign/election season that it was tough to figure out how […]

Service Quality

Service Quality

Seth Godin hits the nail on the head. http://bit.ly/fD47JR But great service designs require more than designers signing their work. Great service designs require a process. Listen – Observe and understand the customer. Take the time to really understand what the customer wants. Understand the why behind the what. Stop talking. Start listening. Designers must experience their […]

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