The Revolutionary Process for Achieving Extraordinary Results

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Be Wrong to Be Right

Be Wrong to Be Right

Wrong is in vogue. A song by Depeche Mode is named “Wrong.” Seth Godin blogged about failure: http://bit.ly/fGNB1k Kathryn Schultz presented at a TED Conference about the importance of being wrong. http://bit.ly/gD0kPm Kathryn said being wrong is the source of our creativity. In the Optimize Phase of LEO, we try to be wrong. We test […]

Wishing we could ‘Enrich’...

Wishing we could ‘Enrich’ political campaigns

A few weeks ago Obama began his bid for re-election in 2012. Don’t worry; this won’t turn into a political blog… But when I heard this, it got me thinking. I was reminded of the last elections in 2010. I remember telling my wife during campaign/election season that it was tough to figure out how […]

Service Quality

Service Quality

Seth Godin hits the nail on the head. http://bit.ly/fD47JR But great service designs require more than designers signing their work. Great service designs require a process. Listen – Observe and understand the customer. Take the time to really understand what the customer wants. Understand the why behind the what. Stop talking. Start listening. Designers must experience their […]

Power to the People!

Power to the People!

While I was pumping my gas the other day, I noticed an advertisement sign sitting on the top of the gas pump.  The sign said that if all Americans would keep their tires inflated to the proper pressure, as recommended by the manufacturer, we could collectively save 700 million gallons of gasoline per year.  The […]

Service worthy of a treat!

Service worthy of a treat!

In today’s world of blogging, there seems to be much more complaining about poor products and services than there is praising good products and services. I think it’s important for us to recognize great service so we can learn from it just as we do with the more commonly discussed examples of poor service. So, […]

The Power of LEO: Optimize Designs fo...

The Power of LEO: Optimize Designs for Long Term Growth

I am often amazed at how easily designers can brush off  the fact that their designs are not truly optimized.  Dr. Genichi Taguchi’s definition of optimization is: “the state of performance where the technology, product, or process is minimally sensitive to factors causing variability (either in the manufacturing environment or user’s environment) at the lowest […]

Quality is More than Quality

Quality is More than Quality

Quality is a lousy word. It’s hard to define. Quality sounds a little boring. But Quality, we often hear, is King. Seth Godin talks about quality in his new book “Poke the Box.” On page 20: “Just about everything on offer – from a car to an iPad to an insurance policy – does exactly what it’s […]

iConfused

iConfused

I have owned an iPhone 3GS for about nine months now and will be the first to admit that I love using it.  From day one I found it extremely easy to use and understand.  It was as if Apple personally sat with me and figured out exactly how I would want to use the phone […]

Was that good service?

Was that good service?

When my family and I go to a restaurant (which is less often with gas prices at $3.50 a gallon) whether it is on the weekend around home or when we are on vacation, we can’t help but observe the service we are receiving like:  Do they have what the menu says they have Is […]

Scenerio’s : Complimenting What...

Scenerio’s : Complimenting What You’ve Heard

Developing a product that will stand out in the market place is a difficult task.  That task is a little easier when the market place is still developing; as is the case in the tablet market today.  With relatively few offerings to choose from, it shouldn’t be too difficult to make yours stand out above […]

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