The Kano Model is a tool commonly used in the product development process to help classify customer wants and needs into one of three main categories.
The first category is called Basic Needs. Basic Needs are customer needs that are usually unspoken unless they are violated. These types of needs don’t add to the overall customer [...]
Wrong is in vogue. A song by Depeche Mode is named “Wrong.” Seth Godin blogged about failure: http://bit.ly/fGNB1k Kathryn Schultz presented at a TED Conference about the importance of being wrong. http://bit.ly/gD0kPm
Kathryn said being wrong is the source of our creativity.
In the Optimize Phase of LEO, we try to be wrong. We test variation [...]
A fascinating example of a science discovery that will lead to a great conceptual design for lithium-ion batteries is in the article, “Tiny Capsules Can Heal Worn-Out Batteries” posted on “Wired Science” on February 22, 2011 at 10:22 am.
My interest in this advance is twofold: (1) such microspheres might solve a critical weakness of lithium-i [...]